TAG Heuer is a watchmaking company based in La Chaux-de-Fonds that has been constantly innovating for more than 150 years. A pioneer in chronometry, the brand was able to break the codes by co-developing the first automatic chronograph, the famous calibre 11, and to leave its mark on watchmaking history, thanks to the development of many timepieces that have become legendary.
We think of the Carrera, created for the dangerous Panamerica race, the Monaco chronograph that became famous when it was worn by Steve McQueen in the film Le Mans, the Formula 1 that accompanied Senna in hir most beautiful victories.
We love Tag Heuer for his constant quest for excellence. Wearing a Tag Heuer means admiring the watchmaking know-how, loving the difference, technical innovation, solidity in all events, a strong sporting identity and a heritage spirit.